You know you need a website for your business, and you’re right. Your customers carry their smartphones with them everywhere they go, and they will check out your business (and your competitors) online before they ever walk through your door to make a purchase.
The problem is most businesses don’t understand how their website fits into their business strategy (after all, you’re not Internet technologists, you’re business owners and operators), and most web design firms just want to design a pretty website that looks good on their portfolio, not one that actually serves your business goals.
The good news is there is hope! Your website can not only be integrated into your business model, it can literally become your number one sales stream, bringing in more leads and sales than all your sales reps combined. Here’s the secret: It’s all about providing the right experience to your target audience. Reach them, grab their attention, push their hot buttons and connect on a deep and personal level. Turn them into fans of your business, and they will be crazed to buy your product or service and tell all their friends about it.
Here at Bolder Web Design, we know that the business world is all about people and results, and that’s why we focus on the results that are important to you. A beautiful website is great, but if it doesn’t contribute to your business in a REAL way, then it’s just a pretty ornament.
Ok, this all sounds great, but how do we actually do it? Everything we do at Bolder Web Design is based on a few simple yet powerful insights.
Technology changes. That means people are searching, connecting and buying from businesses in new ways. If you want to stay connected and relevant to your customers and grow your business into the future, you have to understand how consumers are using technology to make purchasing decisions.
People don’t change. Despite all the massive innovation and change that takes place everyday in the modern world, our fundamental psychology remains almost completely constant over time. We enjoy and dislike the same sorts of experiences that people always have, and it holds true in the business world too.
Design – like business – is about people, not products. Yes, you design products. But it is the people that experience the product design that give it value. So no matter what you’re designing – your logo, website, message, brand, or even your product or service – design with the audience in mind. Great design provides the right experience for the intended audience to accomplish an objective.
The Internet is changing the face of the business world, no doubt about it. Many will bury their heads in the sand and refuse to admit it until it’s too late. But as is the case with all change, this one presents amazing opportunity for those that embrace it to race ahead. Not only will you be at a huge advantage over your competitors and in a position to create massive fans and customers to support and grow your business, but by ramping up your online experience and sales, you’re creating an automated sales force to move massive amounts of your products or services while you sleep at night and giving you more free time during your days, too. Are you ready to be bold? It’s time to get started.